Client: The Clay Collective
Project: Spring Pottery Tour
Services: Visual Identity, Print Design
Year: 2019The Clay Collective is a group of 9 potters based in South Central Wisconsin. The collective formed in 2012 with a mission of bringing more pottery to the public by opening their private studios and showcasing their work. Together, they represent styles in pottery ranging from decorative arts to rustic wood-fired pots.
The project included updating their visual identity and redesigning the tour brochure, their main marketing piece. The primary objective was to showcase each member of the collective, their guest potters, and seven separate locations in a clear and consistent way.
